About Us


Enjoy your summer! Stop by to check out our inventory. Boats, motorcycles, ATVs, and side-by-sides are in stock! Stop by the Aberdeen Auto Plaza or call 605-229-2258 today!


Are you ready to ride? We offer the full line of Honda and Suzuki motorcycles, ATVs, and scooters as well as Honda's side by sides, the Pioneer and Talon! For marine products, we sell Crestliner boats and Pontoons, as well as Mercury Outboards and Evinrude Outboards. We also have many options to support your boats--like Minn Kota trolling motors, Hummingbird electronics, Lowrance electronics-and more! Looking for a used machine? We offer motorcycles, ATVs, SXS, scooters, snowmobiles, PWCs, and boats!


We are ready to serve you from land and sea! From OEM to aftermarket, we can help you with the parts and accessories you need to have the best experience possible, including nitrous oxide equipment, and Power Commanders.

Additional services we provide are:

  • bottle-filling for Nitrous oxide
  • Nitrogen for suspension pressurization
  • custom installations for nitrous equipment
  • We are a Minn Kota ASC!
Our History

Morgan Beving started Aberdeen Sport Recreation back in 1995 as a service-only business. The first location was east of Aberdeen on Highway 12. ASR relocated to the Auto Plaza in 1999 where we were able to add the Honda franchise. Through the support of the community, we have been able to continue to grow. In 2005 we added Suzuki to the lineup to provide customers in our area with even more product and options. Yamaha generators and PWCs joined the team in 2010. Between 2011 and 2012 we grew to added the franchises Palm Beach pontoons, Crestliner Boats, and Mercury Outboards. In 2013 we added Warrior Boats! Two thousand fifteen had us join with Evinrude! Premier Marien filed bankrupcy in 2017 and subsequently Palm Beach was discontinued. Yamaha made an exit in 2017, allowing us to focus on less products and better customer service. We have grown from one man's dream to a productive business that is here to serve you.